When you are working on your site’s SEO,  one of the factors that search engine algorithms are evaluating is the significance of your site. Links on the site play into the “significance” calculation.  Unethical webmasters  may choose to try and fake the significance by adding “hidden” links. These are taboo and can cause your site to be removed from search results.

What exactly is a hidden link? Hidden links are meant to be read by search engines, but not by the human eye. Examples include:

Text that is the same color as the background
Text hidden behind an image
Text that is too small to read

My advice?  Keep your SEO practices above the table.  Remember, your online reputation is important.  Using questionable techniques won’t help you in the long run.  If you need an evaluation of your site, please keep Screen Caffeen in mind. We will be happy to help.