SMO stands for Social Media Optimization. In a nutshell, it is leveraging social media tools to drive publicity and bring visitors to your site.
The beauty of SMO is:
- Most of the tools are free
- It is fast
- The potential to reach many people is huge
- It allows you to build business relationships easily with like-minded people
There are many tools that you can use as part of your SMO strategy. I find that many people think of Twitter, Facebook, MySpace, and LinkedIn, but there are many other tools, too.
Also think about YouTube, Squidoo, PRWeb, Flicker and other photo sharing sites, OpenZine and other eZines, forums, Yahoo! answers, link exchanges, and blogs. Also, don’t forget to register your blogs and web hosting with various search engines to attention. There are many blog search engines available now. The better known ones include: Digg, Technorati, Blogsearch and IceRocket.
To be effective, take time to develop your SMO strategy. Screen Caffeen specializes in eStrategy development as well as web design and eMarketing services. Don’t hesitate to contact Monique for assistance. 650-740-1491