I was working on a website for a client that was very busy and didn’t really want to make the time to sit down and go over the content for their website. The client asked me to go to a competitors website and just copy the content.
First off, I have a hard time with this ethically, because that feels like plagiarism to me. Secondly, I feel that the website should be unique, reflecting your personality, and individual branding. And finally, copying the content will not help you with your SE”O. If the page that you copy content on already has been indexed, your site will look like it is a duplicate and will not be indexed. This is a bad thing.
My advice? Take the time to develop quality content that is optimized for your site and for the main idea you want the page indexed for.
Questions? Feel free to contact Screen Caffeen. We are here to wake up your online presence!
Tags: copying content, indexing, seo no-nos