Writing Samples

Posted: October 11th, 2012 | Author: | Filed under: Marketing | No Comments »

Please click on this link to view Monique Hodgkinson’s B2B Writing Samples


Peanut Butter and Jelly Marketing

Posted: April 30th, 2012 | Author: | Filed under: Marketing | Tags: , | No Comments »

This morning I asked my son if I could make him a sandwich to take for lunch at school today. His answer, “Yes, but it has to be the correct ratio of peanut butter to jelly.”

Perplexed, I probed my mathematical son to further explain what he meant.  “Too little jelly and the sandwich seems dry. Too much jelly and it oozes out the bread becomes soggy by lunch time” was his response.

As I made the sandwich, my mind wandered to marketing plans that I have under development. Just like the peanut butter and jelly sandwich you have to have the right marketing mix. Marketing is a delicate balance, pulling in all the ingredients to get the best results. If you have too little peanut butter in your program, then desired result may not come to fruition, a dry, unsatisfying campaign. Too much in another, like the jelly, your effort becomes soggy and doesn’t blend in a way that covers the overall package.


Quality Counts

Posted: April 29th, 2012 | Author: | Filed under: Today's Thought | No Comments »

Media was once the playground of elite marketing, PR, and marcom professionals. Content Management systems have made the world much more accessible to the masses. Millions of  blogs exist on many topics. Since blogs help SEO, many businesses have added blogs to their websites. The upside is that this shift allows us to hear many more perspectives and opinions from a broader talent pool.  The downside is that many people make serious mistakes with their blogs that can damage their online reputation. If you are writing / blogging for business, for a quality blog, make sure to:

1.) Don’t copy content from other sites or press releases.

2.) Use good quality photographs. If you don’t have an eye for it, buyquality stock images.

3.) Spell and grammar check.

4.) Proof-read.

5.) Don’t overbold

6.) Don’t repeat the post title as the first line of the blog post.

7.) If you like to write long posts, use the “more” tag to shorten the look of the post on the main page.

These points make a blog more pleasant to read. After all, there is so much quality content out there, who wants to spend time on the crappy content?


6 Questions to Consider About Your Website Marketing Plan

Posted: April 7th, 2012 | Author: | Filed under: Marketing | No Comments »

internetstats-225x300Approximately 29% of the world’s population is now online; that is over 1.9 billion users, who have signed on to The Internet. Accessibility, globalization, and the development of user friendly web technologies have made it possible for online businesses to boom,  there are over 130 million active domains to date. Read the rest of this entry »


A/B Test Your Pay-Per-Click Ads to Get The Most Out of Your Advertising Budget

Posted: March 20th, 2012 | Author: | Filed under: Paid Advertising | No Comments »

When used well, Pay-Per-Click (PPC) advertising can yield great results for driving traffic to your site, building brand awareness, and with an effective landing page…  sales.

Do you use online advertising like Google AdWords, Yahoo! Search Marketing, Facebook Ads, or any other online advertising platform?  Read the rest of this entry »


Lost Twitter Ettiquette: DOs

Posted: March 19th, 2012 | Author: | Filed under: Marketing, Social Media, Tools | No Comments »
In the prehistoric days of Twitter, tweets were not searchable by search engines like Google and Bing. The marketing potential of 140 character microblog postings had not been realized.  Initially, Twitter was seen as a tool that allowed friends and family to keep up with each other, a new way to send text messages. There was much more conversation going on. Since its inception in 2006, Twitter has grown to over 200,000,000 users. At one time it seemed like there was an unspoken understanding of how to interact in Twitter. Now some of these “DOs and DON’Ts” seem to have been forgotten. Read the rest of this entry »

Lost Twitter Ettiquette: DON’Ts

Posted: March 13th, 2012 | Author: | Filed under: Marketing, Social Media, Tools | Tags: | No Comments »

You may have read the DOs of Twitter ettiquette in my previous post.  To continue on the thought, here is a list of DON’Ts: Read the rest of this entry »


Quality Counts for Everything

Posted: November 11th, 2011 | Author: | Filed under: Marketing | No Comments »

With hundreds of millions of websites competing for a portion of viewers’ mindshare, quality counts for everything. But just what makes a quality website? Think about sites that you visit often. What do they have in common? Sites that I consider quality share the following attributes:

1. Visual Appeal

2. Well Written Content

3. Easy to Navigate

4. Give Perspective

 


Marketing Automation Systems

Posted: October 21st, 2011 | Author: | Filed under: Marketing | No Comments »

While at Dreamforce earlier this year, I spent time with Eloqua, Pardot, Marketo, and SilverPop evaluating their marketing automation systems. While these players are primarily focusing on the smaller corporate clients, marketing automation is becoming more available to small businesses through saas providers like Genius.com and LoopFuse.  I am currently evaluating marketing automation systems that work for my small business as well as for other businesses.


Editorial Calendars: Lesson Learned…

Posted: October 3rd, 2011 | Author: | Filed under: Social Media, Strategy | No Comments »

When you started out blogging, did you start by journaling the daily thoughts and activities that were on your mind?  I know I did.  Blogging was an exciting new adventure. I blogged about everything: Things that struck me as heart-warming, peculiar, and funny. I chronicled lessons learned around starting a small business.   I blogged whole-heartedly and with gusto!

Fast forward a few years… Blogging was recognized as a great method for improving SEO; allowing the average online user to quickly add new content to their websites. I helped clients set up self-hosted blogs and gave them tutorials to get the blogging. We’d chat over coffee about different ideas that would help differentiate their companies from the competition, via content marketing.  Makes sense, right?

Read the rest of this entry »