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This morning I asked my son if I could make him a sandwich to take for lunch at school today. His answer, “Yes, but it has to be the correct ratio of peanut butter to jelly.”
Perplexed, I probed my mathematical son to further explain what he meant. “Too little jelly and the sandwich seems dry. Too much jelly and it oozes out the bread becomes soggy by lunch time” was his response.
As I made the sandwich, my mind wandered to marketing plans that I have under development. Just like the peanut butter and jelly sandwich you have to have the right marketing mix. Marketing is a delicate balance, pulling in all the ingredients to get the best results. If you have too little peanut butter in your program, then desired result may not come to fruition, a dry, unsatisfying campaign. Too much in another, like the jelly, your effort becomes soggy and doesn’t blend in a way that covers the overall package.
Media was once the playground of elite marketing, PR, and marcom professionals. Content Management systems have made the world much more accessible to the masses. Millions of blogs exist on many topics. Since blogs help SEO, many businesses have added blogs to their websites. The upside is that this shift allows us to hear many more perspectives and opinions from a broader talent pool. The downside is that many people make serious mistakes with their blogs that can damage their online reputation. If you are writing / blogging for business, for a quality blog, make sure to:
1.) Don’t copy content from other sites or press releases.
2.) Use good quality photographs. If you don’t have an eye for it, buyquality stock images.
3.) Spell and grammar check.
5.) Don’t overbold
6.) Don’t repeat the post title as the first line of the blog post.
7.) If you like to write long posts, use the “more” tag to shorten the look of the post on the main page.
These points make a blog more pleasant to read. After all, there is so much quality content out there, who wants to spend time on the crappy content?
Approximately 29% of the world’s population is now online; that is over 1.9 billion users, who have signed on to The Internet. Accessibility, globalization, and the development of user friendly web technologies have made it possible for online businesses to boom, there are over 130 million active domains to date. Read the rest of this entry »
When used well, Pay-Per-Click (PPC) advertising can yield great results for driving traffic to your site, building brand awareness, and with an effective landing page… sales.
Do you use online advertising like Google AdWords, Yahoo! Search Marketing, Facebook Ads, or any other online advertising platform? Read the rest of this entry »
With hundreds of millions of websites competing for a portion of viewers’ mindshare, quality counts for everything. But just what makes a quality website? Think about sites that you visit often. What do they have in common? Sites that I consider quality share the following attributes:
1. Visual Appeal
2. Well Written Content
3. Easy to Navigate
4. Give Perspective
While at Dreamforce earlier this year, I spent time with Eloqua, Pardot, Marketo, and SilverPop evaluating their marketing automation systems. While these players are primarily focusing on the smaller corporate clients, marketing automation is becoming more available to small businesses through saas providers like Genius.com and LoopFuse. I am currently evaluating marketing automation systems that work for my small business as well as for other businesses.